The campaign will increase awareness about
why timely access to safe blood and blood products is essential for all
countries as part of a comprehensive approach to prevent maternal
deaths.
WHO encourages all countries and national and international
partners working on blood transfusion and maternal health to develop an
activity plan to highlight the need for timely access to safe blood and
blood products in the prevention of maternal deaths.
This brochure by WHO covers the following topics: objectives of the
campaign, key messages, target audiences, and how to get involved in the
campaign.
Watch the video below for more information on the importance of voluntary blood donation.
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