Gemalto,
the world leader in digital security, provides its support to the
GSMA pan-African mHealth Initiative (PAMI), a mobile ecosystem that
aims to improve maternal and child health and nutrition in sub-Saharan
Africa.
Acting as one of the first leading partners in this ambitious
undertaking, Gemalto is contributing its digital security expertise to
two key mHealth programs: the United Nations Every Women Every Child
Global Strategy and the Global Nutrition for Growth Compact.
GSMA’s
PAMI brings together stakeholders from the mobile and health
industries, as well as from the public sector. The project will leverage
a wide range of communications products, solutions and infrastructures
to deliver sustainable and effective mHealth support that meets the
needs of over 15 million pregnant women and mothers with children under
five years old.
The
first phase of the initiative will be launched across seven countries
(Ivory Coast, Ghana, Nigeria, Rwanda, South Africa, Uganda and Zambia)
in September 2014, extending to a further four (Kenya, Malawi,
Mozambique and Tanzania) in early 2015.
Gemalto
will help bring mHealth and nutrition services to the masses
dynamically through its advanced SmartMessage interactive messaging
solution, leveraging its existing relationships with mobile operators
across the region. The aim is to simplify the relationships between
patients and health stakeholders to deliver targeted nutritional and
health advice via mobile phones.
“As
the world is becoming ever more digital and wireless, we are thrilled
to see our solutions being used to support a noble social cause with
this initiative”, commented Philippe VallĂ©e, Chief Operating Officer at
Gemalto. “There can surely be no clearer illustration of the potential
of mobile solutions to fundamentally change the expectations and
outcomes of millions of people in sub-Saharan Africa.”
Gemalto joins GSMA pan-African mHealth Initiative
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