Nigerian city sets new world record for longest breakfast table

Ibadan, a major city in southwestern Nigeria has set a world record for longest breakfast table. The successful attempt was put together by international company, Nestlé.


According to IBPulse.com, more than 1700 people participated in the attempt that was held on November 30, 2013 at the Cocoa Mall in Ibadan.

Participants were able to beat the previous record held by Dubai with 1,354 participants.

Commenting on the achievement, Gerben Kamps, category business manager for MILO Crunchy Cereals said the company decided to take on the challenge with the goal of drawing attention to breakfast which is the most important meal of the day.
“Breakfast is the most important meal of the day. Studies have shown that people who skip breakfast miss out on many vital nutrients, which they are unlikely to make-up for during the rest of the day. With this event, we have informed over 2 million people in Ibadan about the need to eat breakfast," Kamps said.
The company revealed that more than 5,500 bowls of the delicious nutritious MILO Crunchy Cereals were served.
“We know mornings are stressful, but a bowlful of NestlĂ© MILO Crunchy Cereals only takes seconds in preparation. So no more excuses: eat breakfast! Let’s break another record: Nigeria, the country with highest breakfast cereal consumption in Africa”, he added.
“In total, we placed over 30,000 smiles on kids’ faces through this event,” said Kamps. Aside the meals, 8 people were rewarded with a full year supply of MILO Crunchy Cereal, while 700 others won other great prizes.

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