Ibadan, a major city in southwestern Nigeria has set a world record for longest breakfast table. The successful attempt was put together by international company, Nestlé.
According to IBPulse.com, more than 1700 people participated in the attempt that was held on November 30, 2013 at the Cocoa Mall in Ibadan.
Participants were able to beat the previous record held by Dubai with 1,354 participants.
Commenting on the achievement, Gerben Kamps, category business manager
for MILO Crunchy Cereals said the company decided to take on the
challenge with the goal of drawing attention to breakfast which is the
most important meal of the day.
“Breakfast
is the most important meal of the day. Studies have shown that people
who skip breakfast miss out on many vital nutrients, which they are
unlikely to make-up for during the rest of the day. With this event, we
have informed over 2 million people in Ibadan about the need to eat
breakfast," Kamps said.
The company revealed that more than 5,500 bowls of the delicious nutritious MILO Crunchy Cereals were served.
“We know mornings are stressful, but a bowlful of Nestlé MILO Crunchy
Cereals only takes seconds in preparation. So no more excuses: eat
breakfast! Let’s break another record: Nigeria, the country with highest
breakfast cereal consumption in Africa”, he added.
“In total, we
placed over 30,000 smiles on kids’ faces through this event,” said
Kamps. Aside the meals, 8 people were rewarded with a full year supply
of MILO Crunchy Cereal, while 700 others won other great prizes.
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