With an Africa-relevant product portfolio and a strong historical presence on the continent, Philips is committed to significantly expand its business footprint in Africa in the coming years and enhance life in Africa with meaningful innovations. The annual pan-African Cairo to Cape Town roadshow is an important vehicle in Philips’ approach to enhance understanding of local needs and growing the market.
“As investment demand continues to grow in most of Africa (1), we are very positive about expanding our business footprint on the continent. In the past decade (2), 6 of the 10 fastest growing economies in the world were in Africa; Philips is therefore aiming for double digit growth in the coming years”, states JJ van Dongen, Senior Vice President and CEO Philips Africa. “Local entrepreneurship and talent development continue to be key in addressing the complexities of the African market and in developing locally relevant innovations that meet the needs of Africa’s growing middle class.”
Focus on Post-2015 Development Agenda and non-communicable diseases
Philips remains consistently committed to reducing child mortality and improving maternal health, linked to the current UN Millennium Development Goals 4 and 5 (MDGs). In contribution to the Post-2015 Development Agenda, Philips calls for improving universal access to healthcare and reducing the double-disease burden of communicable and non-communicable diseases (NCDs) as additions to the current MDGs.
Figures from Philips’ latest Fabric of Africa Trends Report show that in 2008, nearly three million African deaths were attributable to preventable or treatable NCDs. That figure will rise by more than 25 percent in the next decade. This year’s roadshow will have an increased focus on non-communicable diseases in addition to Mother and Child care.
Addressing aspirational needs of the African consumer
Philips’ consumer lifestyle portfolio, through innovation and localization, will focus on the continent’s desire for healthier cooking as well as beauty and grooming solutions by introducing new products to meet the aspirational needs of the rising middle class in Africa.
Cairo to Cape Town Roadshow 2014
The roadshow brings together key stakeholders including governments, NGO’s, professional associations, and research institutions to exchange best practices, collaborate and develop public-private partnerships aimed at addressing key challenges in Africa.
“We have been in Africa for many years and have a strong installed base of our equipment, but we strongly acknowledge the benefits of dialogue during this roadshow and the need for our company to listen to the local market and understand how we can adapt our products to better serve this continent”, summarizes JJ van Dongen.
The roadshow kicked-off in Cairo on 14th April 2014 and will make its next stop in Algiers on 12th May, and concludes in Cape Town on 3rd September.
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